Mid-Continent Instruments have announced that Sheila Krehbiel has joined the company’s advertising and public relations department as marketing specialist.

Krehbiel is responsible for assisting in various print and online marketing activities for the purpose of communicating the company brand, building customer trust and increasing market awareness. Primary duties include copywriting, editing, pre-press production of advertising materials and direct mail project management.

“Sheila brings exceptional writing, editing and research skills to this position,” said Julie Lowrance, advertising and public relations manager. “Her superior attention to detail allows her to simultaneously manage a variety of projects.”

With a strong aviation background underscoring more than 12 years of advertising and marketing experience, Krehbiel brings a high level of expertise to the position. She maintains consistency across all advertising, marketing and public relations efforts.

Krehbiel earned a master’s degree in English literature from Wichita State University and a bachelor’s degree in theatre and film from the University of Kansas.

For more information about Sheila Krehbiel, contact Ellen Ulrich, human resources manager for Mid-Continent Instruments, at 316-630-0101.

About Mid-Continent Instruments
Mid-Continent Instruments manufactures aircraft instruments for the general aviation industry. Services at the Wichita, Kan., facility include developing and manufacturing new instruments and avionics products, overhaul and repair. Mid-Continent Instruments – West in Van Nuys, Calif., provides new instrument sales and is the top-rated instrument overhaul shop on the West Coast. Specialties include gyro, altimeter, HSI and autopilot system overhauls. Mid-Continent Instruments products are found in every Cessna-built aircraft and Hawker Beechcraft’s line of Bonanzas, Barons, King Airs and 1900 Airliners. Other key customers include Garmin International, Cirrus, Diamond, Piper, Robinson Helicopter Co., Vulcanair, Eurocopter and Bell Helicopter. For more information, visit www.mcico.com.