Kandi M. Spangler, announced today the launch of Vertical Markets, a company specializing in marketing solutions for the business and general aviation industries. Vertical Markets provides marketing services that help companies effectively communicate their value proposition, achieve brand recognition and drive sales through the development and execution of a comprehensive marketing plan.

Ms. Spangler recently left Jet Support Services, Inc. (JSSI) as their Vice President of Marketing to start the new company in December of 2011. “We live in a fiercely competitive environment,” stated Spangler, “and companies in the aviation industry need a focused go-to-market strategy if they want to achieve their sales goals and objectives”.

Citing a need for marketing support in the business and general aviation industries, Ms. Spangler explained that marketing is often delegated to the sales manager in the organization, and that a comprehensive marketing plan and subsequent marketing efforts can be diluted or ignored as a result. “Focused marketing is imperative to survive and grow in today’s economic climate,” commented Spangler, “and Vertical Markets gives companies a competitive edge by helping them develop a comprehensive marketing plan and executing on that plan without hiring a full-time marketing professional.”

For companies that have a marketing department or marketing professional on staff, Vertical Markets offers assistance to help them effectively execute their existing marketing plan and provide additional manpower.

Founded in 2011, Vertical Markets offers marketing solutions and sales consulting for the business and general av