Airbus launched Airbus Corporate Helicopters (ACH) a year ago as their own Private and Business Aviation (PBA) brand, instead of simply another VIP option. The company has sold 58 models since opening, and Frédéric Lemos, Airbus CEO, is excited to work with eminent brands such as Mercedes. They offer customization to the market helicopters, focusing on interior design, noise levels and comfort of passengers. Lemos commented that 35-40% of their business is in Europe and are trying to bring the numbers up in areas such as Brazil, Mexico and Panama. They have even had interest in South Africa and Southeast Asia, reports Helicopter Investor.