29-Jan-2010 Source: BDN Aerospace Marketing
BDN Aerospace Marketing (BDN), the rotorcraft industryâ€™s leading provider of specialized integrated marketing solutions, is developing exclusive new data and expert analysis specifically to guide informed decision making about trade show selection and attendance.
Thousands of rotorcraft industry professionals will receive an online survey this week, and are encouraged to participate.
â€œTrade shows often represent the single largest portion of a marketing communications budget, so it benefits everyone to better understand which events are adding value, and why,â€ said BDN President Kyle Davis. â€œThis independent information is valuable to all of us as aerospace marketers.â€
Survey results, including rankings of the most and least effective shows, will be unveiled during BDNâ€™s â€œSecrets to Trade Show Successâ€ seminar at HELI-EXPO 2010. The session is slated for Monday, Feb. 22, from 8:30-9:30 a.m. in Room 330A.
Last year BDN surveyed rotorcraft industry professionals to learn what media they read, why they read them, and the factors that influence buying behavior. Survey results, and a range of aerospace-specific marketing white papers, are available at bdnaerospace.com.
About BDN Aerospace Marketing
BDN Aerospace Marketing works exclusively with aerospace companies to meet their marketing and sales objectives and deliver measurable results. A total package of powerful integrated marketing solutions is the key. Services include: research and audits; strategy development and implementation; and integrated marketing plans. We implement programs using advertising; print materials; trade shows; digital media; public relations/thought leadership/social media; and more. BDN has decades of rotorcraft-specific marketing experience, a track record of driving profitable sales growth, and a client roster that reads like a â€œWhosâ€™ Whoâ€ in aerospace.