Which Trade Shows Are Effective…and Which Are Not?

18-Feb-2010 Source: BDN Aerospace Marketing

Despite an overall industry decline, 83 percent of helicopter trade show exhibitors plan to attend the same number or more shows this year — and 70 percent are maintaining or increasing their spending per show.
These findings come from a recent BDN Aerospace Marketing survey about trade show participation and effectiveness.
Full survey results, including rankings of the most and least effective shows, will be unveiled during BDN’s “Secrets to Trade Show Success” seminar at Heli-Expo 2010. The session is slated for Monday, Feb. 22, from 8:30-9:30 a.m. in Room 330A. Seating is limited. To register, call 480-924-0690.
The seminar will emphasize the importance of establishing goals and measuring success, according to BDN President Kyle Davis. BDN will also share information to guide informed decision making about trade show selection and attendance. Additionally, a panel of experts will be on hand to answer questions.
About BDN Aerospace Marketing
BDN Aerospace Marketing works exclusively with aerospace companies to meet their marketing and sales objectives and deliver measurable results.  A total package of powerful integrated marketing solutions is the key. Services include: research and audits; strategy development and implementation; and integrated marketing plans. We implement programs using advertising; print materials; trade shows; digital media; public relations/thought leadership/social media; and more. BDN has decades of rotorcraft-specific marketing experience, a track record of driving profitable sales growth, and a client roster that reads like a “Who’s Who” in aerospace.

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