Simplex Manufacturing Co. announces the appointment of Mark Zimmerman as President & CEO succeeding Steven Daniels, who recently resigned his position with the company. During the past nine years, Mr. Zimmerman has served as Simplex’s Chief Operating and Chief Financial Officer.

Larry Lichtenberger joins Simplex as Vice President Sales & Marketing in support of Simplex’s worldwide growth initiatives. Mark Zimmerman commented, “Mr. Lichtenberger’s expertise in bringing new products to market and his track record of developing worldwide sales and distribution channels will be utilized as several new products near completion.” Mr. Lichtenberger has held a number of sales and business development positions during his 20 plus years in the aviation industry, most recently with L3 Communications.

Founded in 1946, Simplex has built a reputation as the leader in design, manufacturing, and certification of aerial application systems and mission equipment for helicopters. Simplex maintains its industry leadership by incorporating the latest technology in design and manufacturing systems from high-strength, low-weight composite materials to produce cost-effective systems for firefighting and other aerial applications.

HeliHub.com comment: We note from the website LinkedIn.com that Steve Daniels has updated his profile to show that his role as “Shareholder, President and CEO” was from November 2003 to March 2010.  Then in March it shows him still working for Simplex as “Shareholder and Chief Technical Officer for China and Asia” together with the comment “I am assisting Simplex as a senior consultant in order to obtain significant programs in China and the surrounding area.”  Rather bizarrely (and contrary to LinkedIn rules!) he has a second profile where he states “I have resigned my position as president and CEO in order to more closely focus on new business in China and the rest of Asia and allow others to run the day to day operations of the company. I have enjoyed my six and a half years at Simplex but am now looking for new business ventures and opportunities as I complete my work in China.”