STARS red loyalty rings celebrate 25 years

STARS red loyalty rings celebrate 25 years 24 Jun, 10, Source: STARS

Alberta, June 23, 2010 – Garry Nargang wears a red ring on his finger because his grand-son was flown by STARS in 2006. The ring is just one of hundreds already being worn across the province as part of a new program called the Red Ring for Life, which provides individuals a unique opportunity to share their story, and support STARS at the same time.

“We feel a deep connection with STARS, and this ring allows us to express our pride in being involved with the organization,” says Garry, the grandfather of Max, an 11-year-old who was flown by STARS in 2006, after being struck by a vehicle. “By wearing the ring, we can also identify with others who share the same appreciation for the life-saving service STARS provides.” Garry and his wife Fran are featured in the new Red Ring for Life public service video that can be viewed here.

The program is part of STARS 25 year anniversary celebrations this year, with a goal of having 20,000 people wearing the rings; which is approximately the same number of missions flown by STARS since 1985.

Research shows that one in 10 Albertans have been flown by STARS, or know someone flown by STARS. The Red Ring for Life program builds on that connectivity by providing individuals a unique opportunity to share their story.

“For some people, the rings are a symbol of survival, courage and recovery,” says Cam Heke, STARS senior public relations advisor. “The rings are also meant to symbolize the many hands involved in a life saving mission, a sense of community, and the continuation of support from one generation to the next, as STARS looks toward another 25 years of care in the air.”

A Red Ring for Life public service announcement video is on the STARS Facebook page at www.facebook.com/starsairambulance, and the Red Ring for Life website at www.redringforlife.ca. The website features information about the program, a sign-up area and a printable ring sizer. The rings can be purchased with a minimum commitment of $5 per month, or a minimum donation of $60.

Those wearing the rings will have an opportunity to join together in public celebration events being planned for October 2010, at each of Alberta’s three bases in Calgary, Edmonton and Grande Prairie. The events will be open to the general public in recognition of 25 years of generous support. The celebration events will primarily be promoted through social media, including STARS official Facebook page, which has more than 2,000 members.

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