Ready to jump on the Facebook bandwagon to help market your business? The experts at BDN Aerospace Marketing are supportive, but advise industry marketers to look before they leap. The company’s newest White Paper, “Should my business have a Facebook page?” is available at www.bdnaerospace.com or http://tinyurl.com/bdnaerospace

More and more aerospace and aviation industry clients want to understand how social media, especially Facebook, may help their marketing efforts, this according to BDN Aerospace Marketing President Kyle Davis. “Although the aerospace marketing community has not yet fully embraced social media opportunities, enthusiasm is growing. We want to balance that enthusiasm with knowledge and a strategic approach that will foster success.”

The White Paper includes specific industry examples of Facebook successes and failures. It outlines the keys to success, and cautions that a poorly executed site can quickly and seriously damage brand equity.

“We want marketers to understand that Facebook can work for you or against you,” Davis said. “But if used properly, it has the potential to be every marketer’s dream come true.”

About BDN Aerospace Marketing

BDN Aerospace Marketing works exclusively with aerospace companies to meet their marketing and sales objectives and deliver measurable results. A total package of powerful integrated marketing solutions is the key. Services include: research and audits, strategy development and implementation, and integrated marketing plans. We implement programs using digital media; public relations/thought leadership/social media; advertising; print materials; trade shows; and more.