15-Sep-2011 Source: RLC
Today in conjunction with the announcement of a strategic investment from Sankaty Advisors and a number of key leadership team appointments, helicopter services provider RLC unveiled a fresh corporate brand identity including a new logo, tagline and redesigned website. As part of this evolution, the company, previously known as Rotorcraft Leasing Company, has standardized on the name RLC. This rebrand reflects RLCâ€™s position as the industryâ€™s most efficient, customer-focused helicopter company and establishes a strong and dynamic foundation for the future.
â€œTodayâ€™s announcement reflects our dedication to expand our market presence, deepen our customer relationships and strengthen our safety and performance leadership,â€ said Rodger Bagwell, President of RLC. â€œFor years our customers have told us that our customer service sets us apart. As a mid-sized player, we are more nimble, more efficient and more in tune with our customersâ€™ business goals and how we can help achieve them. It is this core standard of excellence â€“ applied strategically to every facet of our business â€“ that will take RLC to the next level.â€
RLCâ€™s corporate rebrand is multifaceted and includes a refined vision, mission, logo, website, look and feel and supporting marketing materials. The new company tagline â€“ Above and Beyond â€“ embodies the companyâ€™s commitment to consistently go above and beyond whatâ€™s expected to help customers move their businesses forward. RLCâ€™s new logo features a bold â€œwingâ€ symbol that speaks to this above and beyond commitment, evokes RLCâ€™s agility and references the spinning rotors that fuel the companyâ€™s fleet and services.
RLC, the largest privately-held helicopter operator in the Gulf of Mexico, is committed to being the industryâ€™s most efficient and customer-focused company. Serving high-performance energy services providers and oil and gas producers, RLCâ€™s fleet of offshore-equipped helicopters transport personnel and equipment to offshore production platforms and drilling rigs with the highest levels of safety, performance and service. By going above and beyond every time, RLC helps its customers move their businesses forward. For more information, visit http://www.rlcllc.net.
HeliHub.com editor note – we have reviewed every tag reference on HeliHub.com to Rotorcraft Leasing Company and updated it to RLC