BDN asks: Do aerospace marketers measure performance?

BDN asks: Do aerospace marketers measure performance?

1-May-2012 Source: BDN Aerospace Marketing

BDN Aerospace Marketing (BDN) is surveying hundreds of marketing and communications professionals this week to assess the industry’s understanding and use of marketing measurement techniques.

BDN regularly conducts original, aerospace-specific research to assist communications and marketing professionals and gain insight into industry beliefs, practices and trends.

Recent, non-aerospace-focused studies indicate that fewer than 50 percent of companies have instituted marketing measurement programs. BDN advocates measuring performance and demonstrating ROI as techniques to secure budgets and demonstrate success.

Survey results will be shared with the aerospace news media and available on the BDN website early next month.

About BDN Aerospace Marketing

BDN is a highly specialized marketing communications company with an exclusive aerospace focus. Services range from marketing strategies and plans to writing, design, and multimedia. Visit for aerospace marketing case studies, exclusive industry research, and other tools and resources.

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