1-May-2012 Source: BDN Aerospace Marketing
BDN Aerospace Marketing (BDN) is surveying hundreds of marketing and communications professionals this week to assess the industryâ€™s understanding and use of marketing measurement techniques.
BDN regularly conducts original, aerospace-specific research to assist communications and marketing professionals and gain insight into industry beliefs, practices and trends.
Recent, non-aerospace-focused studies indicate that fewer than 50 percent of companies have instituted marketing measurement programs. BDN advocates measuring performance and demonstrating ROI as techniques to secure budgets and demonstrate success.
Survey results will be shared with the aerospace news media and available on the BDN website early next month.
About BDN Aerospace Marketing
BDN is a highly specialized marketing communications company with an exclusive aerospace focus. Services range from marketing strategies and plans to writing, design, and multimedia. VisitÂ www.bdnaerospace.comÂ for aerospace marketing case studies, exclusive industry research, and other tools and resources.