In an interview with HeliHub.com, the exhibition Director of Helitech International confirmed to us that an independent survey had been carried out before making a decision to move the event from Duxford to a conference centre in London.
John Hyde told us that Reed Exhbitions enlisted the services of AMR International, which on its website describes itself as “analysing companies and markets to provide detailed, clear advice that helps our corporate and private equity clients”. Mr Hyde told us that AMR surveyed just 42 people, a cross-section of both exhibitors and visitors, in what they describe as a “representative sample”. The results of this were very positive about the move, a statement which surprises the HeliHub.com team bearing in mind the response we have received on the same subject. Apart from the big four manufacturers and the European Helicopter Association, we have yet to find any other organistion or person welcoming the move. Even the British Helicopter Association, hailed by Reed as supporting the move, are not in favour – our story BHA dilemma – Support Helitech move or go bust reveals all.
We raised a question about the much-promoted “Steering Committee”, which was formed at Helitech 2011 (in their words) “to ensure that Reed Exhibitions continues to successfully develop Helitech on behalf of the industry”. Mr Hyde confirmed to us that the Steering Committee were not consulted about the move to ExCeL “because their remit covers the day-to-day running of the event” – a comment which contradicts the Helitech website. There (and see screenshot below), the Steering Committee will contribute “greater insight of the market drivers and future trends in the global helicopter industry” and “Influence and challenge the strategic development of Helitech events”.
If I was a member of the Steering Committee, I would feel very let down right now as the role they thought they had evidently counts for nothing to Reed any more. HeliHub.com owner Jeremy Parkin did apply at the time to be a Media representative, but previous Helitech exhibition director Brandon Ward declined the offer.
Jeremy Parkin – HeliHub.com
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