12-Feb-2013 Source: HeliHub.com
Gone are the big sponsor logos – but the theme is still very much red. The MD Explorer of LAA (London’s Air Ambulance) G-EHMS has appeared from the paint shop at Gloucestershire Airport in new red paint with a yellow and pale blue “dog tooth” pattern to the aft of the cabin area and to the stabiliser end plates – somewhat reminiscent of the contrast colours on the Dutch EMS EC135s operated by ANWB.
No sponsor logos are currently in evidence, and the new CEO Graham Hodgkin has stated that LAA should not be dependent on sponsors, but rather that sponsors should be proud to be associated with LAA. We understand that four corporate logos will be added to the tail boom for the duration of their agreement with the sponsoring company.
On the port door are the words “Advanced Trauma Team” at a jaunty 45 degree angle, wording which matches the organisation’s recent press release, which now start with the wording “London’s Air Ambulance is the charity that delivers an advanced trauma team to….” (or something very similar). Check it out here – London’s Air Ambulance appoints CEO and looks to 2nd helicopter
Then, (half-hidden in the photo) is “Support London’s Air Ambulance” on the same angle. Right down by the anti-torque system in very small letters are “28,502 Critical Missions” – a figure that raised an eyebrow with the HeliHub.com team, but we expect includes missions in their road vehicles.
The new livery and corporate branding have been designed for LAA by The Clearing, who say in a Design Week article that there are no plans to revise the LAA website or logo, but they will be working with the organisation on other projects this year. The same livery will be applied to the LAA’s fleet of six cars.
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Jeremy Parkin – HeliHub.com
Eight hours after we filed the above story, London’s Air Ambulance issued their own statement, as follows
The London’s Air Ambulance helicopter has returned from its annual service with an ingenious new look – emblazoned with emergency markings and key messages. The changing message on the tail boom details the number of critical missions attended by the medical team, currently at 28,502. The Charity that delivers an advanced trauma team to critically injured people in London believes the helicopter is the focal point to create greater awareness of the vital life-saving interventions that are carried out by the service 24/7.
Graham Hodgkin, Chief Executive Officer of London’s Air Ambulance, said: “Our aircraft provides the most effective opportunity for us to deliver our key messages to London and potential donors, hence the strategic new look of our iconic asset. London’s Air Ambulance is a charity relying on your support, delivering highly specialist doctors and paramedics to the scene of critical injury, and the service is an essential part of London’s emergency infrastructure. Despite our extraordinary life saving work and prestigious reputation for medical excellence throughout the world, our charity remains relatively unknown within the city in which we operate. A stronger, more powerful relationship with all of our supporters will be a key component of the current fundraising effort for a new, second helicopter this year.”
Martin Gilbert, Chief Executive of Aberdeen Asset Management and Patron of London’s Air Ambulance, said: “This remarkable charity saves lives across the capital on a daily basis and our decision to support it was an easy one. It deserves the backing of everyone who lives, works and travels in London and I am incredibly proud to be one of its Patrons.”