Dallas Airmotive, a BBA Aviation company, unveiled its new company logo at the opening of the NBAA 2013 Business Aviation Convention & Exhibition.
The new logo creatively represents the morphing of spinning turbine engine blades into the shape of a Phoenix. “The legend of the mythological Phoenix signifies cyclical renewal,” commented Dallas Airmotive President Douglas Meador, “which is symbolically what we do for turbine engines. We take worn and damaged engines and give them renewed life.” (Reference sidebar press release attached).
“This new look for Dallas Airmotive also embodies our renewed commitment to enhancing the customer experience,” continued Meador. “We have spent the last year listening to what our customers value most and have launched a series of customer tools and initiatives to ensure customer satisfaction at every point in the process. We have re-aligned and expanded our field service teams to ensure quicker response, improved turn-around-times to get aircraft back in the sky sooner, and launched new internet based tools that increase transparency and empower consumers. All while offering market competitive prices.”
“It seems appropriate to update our logo to reflect these changes and the promise of more to come,” said Meador.
New Technology Enhances Customer Support
In conjunction with the new logo, Dallas Airmotive has launched a new mobile app, a redesigned website and greater integration with social media sites to enhance the customer experience.
MyTurbine™, a mobile app compatible with iPhone and Android devices, is now available for download at the Apple App Store and Google Play. The app places valuable information directly in the hands of the customer making the engine repair and overhaul process easier and more transparent. Features include the ability to: check estimates and completion dates for engines being serviced, send an AOG call or e-mail with the touch of a button, easily find a local service representative, and access Dallas Airmotive’s popular airframe-engine-APU cross-reference guide. The reference guide easily directs the customer to the appropriate Dallas Airmotive authorized service location and the customer can contact that location with a touch of the screen.
“MyTurbine is designed to take you directly to the person, information or service you need no matter where you are, or when you need the service,” commented Meador. “This is just one piece of our commitment to provide industry-leading customer service.”
The Dallas Airmotive website www.dallasairmotive.com has been completely redesigned to ease navigation and provide compatibility with all types of devices enabling customers to use the website from anywhere. Key information such as AOG contact information, regulatory and approval document downloads, and requesting a quote for services is more prominently displayed to minimize searching and enable quick connection.
Social Media Launch
Dallas Airmotive now has a presence on popular social media sites including Facebook, InstaGram, LinkedIn and Twitter. The social sites are integrated with Dallas Airmotive’s website allowing more customer interaction along with links to upcoming events and news.
“Our goal is to make it easy for customers to do business with us,” continued Meador. “MyTurbine, the redesigned website and the social media sites help strengthen our relationship with customers while demonstrating our global reach and commitment to serving them anytime, anywhere.”
Dallas Airmotive and its affiliated engine companies – Premier Turbines and H+S Aviation – are OEM-approved to service more than 80% of the turbine engines in operation today on business aircraft. The engine companies have major overhaul centers in Dallas, Texas; Neosho, Missouri; and Portsmouth, England plus they offer minor repair and hot section inspection work at 12 Regional Turbine Centers around the globe.
Dallas Airmotive is exhibiting during NBAA 2013 at BBA Aviation’s Booth #N3505.
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