London’s Air Ambulance partners with Vocalink to make fundraising easier

London’s Air Ambulance partners with Vocalink to make fundraising easier

24-Jan-2014 Source: London’s Air Ambulance

London’s Air Ambulance has formed a two-year strategic partnership with VocaLink, who will provide the charity with financial and resource support. Launching the partnership, the UK and international payments provider is assessing the ways in which to enhance the donation systems and the associated technologies used by the charity.

Graham Hodgkin, CEO of London’s Air Ambulance said: “It is ultimately the donations from people and businesses that enable us to save lives each day. Improving the donation experience and making the process easier for our supporters will enhance our fundraising effectiveness, allowing us to continue our life-saving work. As organisations that are both renowned for excellence and built on values of innovation and leadership, we believe this partnership has scope to support the ongoing transformation of the charity and would like to thank VocaLink employees for choosing us as their charity.”

VocaLink has pledged to provide pro bono expertise and support the charity in maintaining and enhancing its life-saving service to London via staff fundraising activities.

Cara O’Nions, Marketing and Customer Insight Director at VocaLink said: “We are pleased to have partnered with London’s Air Ambulance, a new addition to our Responsible Business programme. Welfare of the residents of London is of prime importance to us as a number of our employees, customers and business partners are also a part of this community. VocaLink is driving innovation in the payments industry and sharing this expertise will provide London’s crucial life-saving service the enhanced financial system support they require to be readily available to the people in need.”

London’s Air Ambulance has served London for 25 years. Having treated over 30,000 critically injured patients in London and attended most major incidents, since inception, the charity relies heavily on the generosity of the people of London to maintain its service. In its 25th year, the charity is asking for your help to acquire a desperately needed second helicopter and to recruit additional pilots and fire crew to extend its daylight flying hours in the summer months, enabling the service to reach an estimated further 400 patients per year by aircraft.

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