2-Apr-2014 Source: AgustaWestland
For the FuoriSalone 2014, INTERNI has organized, during Design Week in Milan (8-13 April), and until 18 April, the major Exhibition-Event FEEDING NEW IDEAS FOR THE CITY
The new Exhibition-Event of INTERNI (the 17th) sets out to introduce and develop the themes of Expo Milan 2015, which will open in May 2015. As usual, INTERNI has gathered, in the magnificent setting of theUniversità degli Studi of Milan, the original contributions of internationally acclaimed designers and companies of reference in the field of innovation and research, transforming the exhibition site into a creative and intellectual workshop in the open air, in which to develop proposals for the city of the future, with a particular focus on the subject matter of the Expo.
The goal of the Exhibition-Event of INTERNI is to present these projects to the international design populace and, at the same time, to offer them to the city, so that they can be reinstalled and seen again during the six months of the Expo (May-October 2015), at the Expo site and in the wider territory o f the city. In this sense, the Exhibition-Event for 2014 of INTERNI becomes a place of experimentation for the prototyping of installations on different scales, which set out to continue and reiterate their design message on an urban scale, as collective facilities capable of activating processes of encounter and exchange.
AgustaWestland has organized an invitational competition involving nine designers-studios under 40 for the Fuorisalone 2014. The theme is the design of the interiors of the new corporate bi-turbine AW169 helicopter, which will reach the market in 2015. The contest, under the aegis of Interni and with the participation of Giulio Cappellini as tutor, has the goal of gathering a team of designers of international stature in a creative workshop. The designers have been selected on the basis of their professional experiences, not necessarily directly related to the aeronautics industry. The projects will offer new creative contributions not only in terms of styling, but also in terms of architecture, addressing the volumetric aspects and space management, materials and in-flight experience. The winning creative concept proposal for the AW169 will form the basis for future personalization.
The winners will be announced during the press conference for the presentation of the Interni Event, by the CEO of AgustaWestland Daniele Romiti.
head of the jury: Giulio Cappellini Art director Cappellini
All the projects will be exhibit at the Università degli Studi di Milano: