Aspen Avionics announced today it has added two new sales and support staff to its ranks: Steve Lawson, Western U.S. and Canada Regional Sales Manager and Charlie Reiche, Central U.S. Field Service Engineer. Together they bring over 40 years of experience to Aspen’s leading sales and support team.

Steve Lawson is an Air Force veteran and has over 20 years of experience in the general aviation industry in various capacities including avionics technician, avionics installer and avionics manager. Steve comes to Aspen from Lane Aviation where he held the position of avionics and maintenance sales manager. Steve is an accomplished pilot and holds a commercial pilot certificate with single/multi-engine and instrument ratings.

Charles (Charlie) Reiche comes to Aspen from C & W Aero Services where he was a key member of their maintenance team responsible for air frame and power plant maintenance, avionics installations as well as ensuring robust regulatory documentation. Charlie will be providing technical and customer support for the Central U.S. region. Charlie holds a commercial pilot certificate with single/multi-engine and instrument ratings. He also is a licensed A & P mechanic.

“We are fortunate at Aspen to be able to attract top talent,” said Mark Ferrari, vice president of sales and customer support.  “I am confident that both Steve and Charlie will be key contributors to Aspen’s continued growth and our reputation for delivering first-class customer service.”

About Aspen Avionics, Inc.

A new way to look at avionics.™

Based in Albuquerque, New Mexico, Aspen Avionics specializes in bringing the most advanced display and sensor technology from the commercial and business aviation markets into general aviation cockpits—and budgets. Together, our Evolution Flight Display System, and NexNav™ GPS sensors help enable the aviation community to affordably meet the FAA’s NextGen mandate. The way we look at it, getting the latest avionics technology doesn’t have to mean spending a lot of money. At Aspen Avionics, we design products to be affordable, easy to install, and easy to own. The company can be found online at www.aspenavionics.com, and may be reached at (505) 856-5034.