22-Jun-2016 Source: HAI
Helicopter Association International is pleased to announce that Joe Fernandez has joined the organization as director of sales and marketing.
Fernandez comes to HAI with more than 25 years of advertising, publishing, and marketing experience. Most recently, he was associate publisher with AAA Mid Atlantic and was with Dun & Bradstreet previously. He holds a degree in marketing from the University of Maryland Business School and lives in Maryland with his wife and two children.
“We are pleased to have Joe join our team — he brings a long history of partnership and relationship development that will be integral to his role at HAI,” says Karen Gebhart, HAI’s vice president of business development.
“As director of sales and marketing, Joe will be working closely with our member companies to help them expand their brand awareness and increase their ROI through engagement in HAI HELI-EXPO, as well as ROTOR Magazine, ROTOR Daily, and other media.
“Joe will also lead the marketing strategy development for HAI’s various products and services,” she adds.
“I’m excited to join such an innovative and forward-thinking team,” Fernandez says.