7-Jun-2021 Source: Rotortrade
Rotortrade is proud to announce the opening of its new office in Shanghai and the nomination of Jingxin (Tommy) LIU as Regional Director for Greater China.
Tommy is a highly respected professional in the rotorcraft industry with an impressive sales record in the past ten years selling in excess of $200M worth of helicopters and successfully developing medium twin leasing in China.
Aurelien Blanc, Managing Partner of Rotortrade said “Tommy understands perfectly our strategy and has set out to bring RT’s dealership & distribution model to Greater China, improving the perception of the market with a clear ambition and firm target to bring much more value to buyers and sellers in and outside of China.”
Rotortrade’s strategy in developing regional offices is to provide expertise and to build much deeper and effective relationships within the local industry. RT China is 100% integrated withing the global Rotortrade team ensuring international reach to local sellers through a controlled and secured sales process and a better understanding of global market dynamics. The goal is to integrate the Chinese market much more within the global market where today a huge lack of trust and transparency has clearly hindered opportunities leading in part to the current glut on the market.
“RT China, just like the rest of our offices, blends global experience with a deep understanding of the local market and culture. Our commitment to this expansion demonstrates the region’s importance and our confidence in the local team .” mentioned Philippe Lubrano, RT President.
“It is a honour to be part of a Company that is bridging the gap between OEMs and operators and making customer service a central part of its strategy. Rotortrade’s unparalleled global footprint, innovative approach including Certified Pre-Owned products together with extensive industry experience makes it the premier helicopter distributor. Rotortrade recorded 29 bookings and close to twice as many transactions in 2020 despite the pandemic. RT official entry into the Chinese market was well received by local operators with a first sale of medium twin helicopter since inception in 2021.” commented Tommy Liu, new RT Regional Director of Greater China.