SMG Consulting (“SMG”), a premier management consulting firm specializing in Aerospace, Defense, and Autotech and Saudi Excellence Co (“Saudi Excellence”), a leading company providing the latest technologies in the field of mobility, security, and defense to Saudi Government and Enterprises in Saudi Arabia, today announced the signing of a Memorandum of Understanding to jointly explore the potential for the Advanced Air Mobility (AAM) and future mobility solutions in the Kingdom and how local talent and resources can help advance the worldwide AAM industry. SMG and Saudi Excellence will advise the stakeholders in the region on the new mobility solutions, support the Vision 2030 initiative, and work with international leading AAM companies to enter the region.

“Our cooperation with SMG will allow us to combine their expertise in the Advanced Air Mobility ecosystem with Saudi Excellence Government and Enterprises network,” said Sheikh Abdullah bin Zaid Al Meleihi Chairman and Founder of Saudi Excellence. “Our partnership is aligned with the commitment of the Saudi government to invest up to 100 billion US dollars in building a complete aviation ecosystem with the support of the Public Investment Fund (PIF), where Advanced Air Mobility will be an important pillar.”

“Advanced Air Mobility will be one of the fastest growing markets in Aerospace in the coming decades,” said Sergio Cecutta, Partner and AAM practice lead at SMG. “We see Saudi Arabia developing into one of the top world markets for AAM as it is working on becoming a leader in green energy, living and transportation with premier projects like NEOM and THE LINE. We are privileged to work with Sheikh Abdullah bin Zaid Al Meleihi and Saudi Excellence to help AAM grow in Saudi Arabia.”